Patron Takes A Shot On New Tequila For First Time in 25 Years

While there have been plenty of one-off, limited releases from the Patron Spirits Company over the years, it has been a quarter century since the tequila giant has rolled out a new year-round offering for its core product line.


Budweiser’s New Beer Cans Celebrate The States Where It’s Brewed

This Bud's for you, New Jersey. (Or Texas. Or California. Or Georgia.)


Molson Coors Inks Deal With Heineken To Import Mexican Beer

The Sol brand is coming to the U.S.


Pepsico Eyeing Parent Of Coconut Water Brand Vita Coco

Soft drink maker PepsiCo is in talks to acquire All Market, the owner of coconut water brand Vita Coco.


Wall Street Isn’t Sold On Rumored Corona-jack Daniel’s Deal

Constellation Brands-Brown Forman merger looks unlikely for now.


Pepsi’s New Recipe Is ???

The choice of a lit generation.


Heineken Buys Remaining Stake In Lagunitas

Dutch brewer acquired initial 50% stake in 2015.


Why Cinco De Mayo Is Such A Big Holiday For Corona

May 5th kicks off its "120 days of summer" campaign.


Sodastream’s Ceo Really Hates Bottled Water’s Rising Popularity

Throughout his interview with Fortune, he repeatedly called Smartwater "dumb water."


How This Female Exec Made It Big In Beer

Julie Kinch, chief legal officer at Heineken USA, shares her tips.

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